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Shock and Awe Marketing Tutorials in Plain English

Hair raising marketing plans that get Venture Capital dollars in your pocket

Welcome to Netamorfasis: the personal marketing blog of Mary McKnight.  This site focuses on shock and awe marketing techniques, general business education, SEO and advice for those seeking venture capital funding.  Mary McKnight acts as a private consultant to mid to Fortune 500 sized businesses and venture capital groups. 

Yeah, yeah yeah and we all know I am like totally infamous in the real estate space for getting kicked out of online social networks, fired from a company I founded and ya da ya da ya da.  Call me Miss Behavin'.



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Please NOTE- this site and the accompanying eBook are fully copyrighted to Mary McKnight of RSS Pieces, Inc.  (an active Florida Corporation in good standing) and Netamorfasis.  Any other copies of this site in full or in part on the web that 1. do not have written permission to replicate this site, 2. are not puling an approved RSS feed that maintains all links or 3. have not been granted a limited license are in violation of ths copyright and will be prospecuted.  This copyright notice extends to the use of this material on the www.rsspieces.com domain while not under the full domain and DNS control of RSS Pieces, Inc.

This notice also extends to those individuals and entities that are using keystone code copyrighted to John McKnight in the Diachronics Platform or Canons Framework.

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Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog

This content has been deleted and is the sole property of Mary Mcknight and can be viewed on her ActiveRain blog

Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog

Hey, real estate agents should be too busy to blog. It's a fact. So, sometimes you need quick, easy and effective posts that take minimal time and brain power. So, here are examples of simple posts that will quickly become cornerstone pieces on your blog.

Please note, most of these revolve around you knowing your way around the MLS and listings. Why? Because every successful real estate blogger knows, the bread and butter of their blog are posts about listings.

Read also: The First 30 Days of Blogging

1. A monthly top 10 listings post.

This is a very simple post. Each month, you probably walk through upwards of 20 homes and view even more on the MLS with clients. So, make a list of your favorite picks for various types of buyers.

Examples:

  • Top 10 Denver CO Homes for first time home buyers
  • Top 10 Salt Lake City real estate investments
  • Top 5 Fort Lauderdale Foreclosures

How to implement this post:

  • Use MLS data like listing info, address, description, photos (if copyrights do not prohibit you) etc.
  • Make your own brief analysis of what makes each home a best buy or good investment (be specific - people like specifics)

Read also:Top 5 Easy and Effective Listing Posts You Can Write for Your Real Estate Blog

2. Use a listing that has sat on the MLS for months to show what prevents a home from selling

Hey, you've been in the house or you have seen it on the MLS. You know the house. The one where the front yard hasn't been tended to or the home is never in showing condition or the MLS info plain old stinks. Or worse yet, the home is just grossly overpriced. Take an explicit example from the MLS of a home that has sat on the market for months and explain all the problems with it and why it isn't selling.

Examples:

  • Why this 3 bedroom DC Condo won't sell and how you can make sure yours does
  • Why great San Diego Homes like these go unsold
  • Why good Portland homes can't sell and bad ones do

How to implement this post:

  • Find one home that has sat on the market for a while that you can clearly identify why it has not sold. It is preferable to pick a home that you have been inside.
  • Use MLS data like listing info, address, description, photos (if copyrights do not prohibit you) or take your own photos etc.
  • What is preventing the home from selling and list things that the Realtor or Seller could do to help this home get sold.\

Read also: Formula for a Successful Blog Post

 

3. Compare and contrast two similar listings

Take two similar listings and compare them. Determine the features, amenities, benefits and shortcomings of each. Show why one home is a better buy over the other. This is a perfect post to put together after you have been out all day showing a buyer homes because the homes you just saw are fresh in your mind. You probably also have a good understanding of what your seller liked and disliked about each home.

Examples:

  • A tale of two Long Beach Condos: comparing studio beachfront condos
  • How to spot the best 2 bedroom San Mateo home for your family
  • What to look for when looking at Virginia Beach 3 bedroom homes

How to implement this post:

  • Find two very similar listings (preferably ones you have been in) - create a 2 column table in your blog post with one listing on the left side and the other on the right.
  • Detail each listing: Use MLS data like listing info, address, description, photos (if copyrights do not prohibit you) or take your own photos etc.
  • Compare the benefits on each home
  • Compare the drawbacks of each home
  • Below the table, make your recommendations of what makes one home a better real estate purchase than the other.

Read also: How to write cornerstone and flagship content

EXAMPLE: See Kevin's recent comparison of these two Fair Oaks homes.

4. Show why certain homes actually sold this month

By now, you probably know you need to do market reports at least once per month. In the process of building a market report for your blog you likely have looked at the sold properties. Often you can tell it was perfectly priced, it was undervalued, it had terrific upgrades, it's location was ideal, it had a great Realtor, etc. So, take one of those homes and use it to show how you get a home sold.

Examples:

  • Why this Rancho Palos Verdes Home Sold in 3 Months
  • How to get your Alta Loma house to sell just like this one did
  • What makes a condo Clearwater Beach sell in under 90 days

How to implement this post:

  • This post is best done while or shortly after you compile your monthly market report since you will be looking at sold properties. Check out recently sold homes and condos and pick one that would make a good example of good pricing, marketing, seller behavior and go to town.
  • Detail each listing: Use MLS data like listing info, address, description, photos (if copyrights do not prohibit you) or take your own photos etc.

Show the specific attributes of the home, the seller, the pricing, the marketing or the Realtor that made this home sell.

5. Show consumers why Zillow data is not useful

OK, I know just about every Realtor out there has a bone to pick with the big 'ol Z. So, here is a kinder, gentler way to pick that bone while educating the consumer on what Zillow data really tells them and why they really need a savvy Realtor (i.e. you)

Examples:

  • Is Zillow trying to undersell this 4 bedroom Palos Altos estate
  • What to do if Zillow undervalues your Cape Cod home in a Zestimate
  • Hey, my Lake Park home is worth more on Zillow than my Realtor is telling to sell for

(Most of these titles were actually driven from questions and answers from TruliaVoices and Yahoo Answers.)

NOTE: Do yourself a favor - take screenshots of Zillow data and post it in the blog post- do not link directly to Zillow data as it can change and more importantly, you don't want to give link love to Zillow when it is your direct competitor on the search engines.

How to implement this post:

  • Find a listing that is way over or undervalued in Zillow and the corresponding entry in the MLS. It would preferable if it were your listing so you can show how you claim it to correct the situation
  • Detail the listing: Use MLS data like listing info, address, description, photos (if copyrights do not prohibit you) or take your own photos etc.
  • Take sceen shot of the Zillow information
  • Explain what is wrong with the Zillow data for this particular listing
  • Then, detail how you, as a savvy Realtor would act to improve the situation

NOTE: If you have an example of having written a post like the ones mentioned above or have other interesting ways of writing listing pieces, please let me know in the comments of this post and I would be happy to use it as an example in this post or others and will give you a high quality backlink from the RSS Pieces site (PageRank5).

 

.



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Posted on June 11, 2008 22:35:55 by Blog Author admin
 
Blog Comments 8 comments »

PageRank 5 Club Weekly Tip: Only Use 1 H1 Tag on Each Page

heading tags While debated, it is generally accepted in SEO community that most search engines analyze text inside heading tags and use it to rank Web pages. They assume that anything important enough to put in larger text is also relevant to the page's content.  The <H1> tag is by far the most important: it describes the purpose of the whole site. Search engine spiders will use it to score your page's relevancy. Make it a more succinct version of your page's TITLE tag and include important keywords. The sub headers decline in importance relative to their size, but they're still useful: be sure you include keywords there too.

Read also: Heading tags and search engine optimization

Do not use heading tags as only a way to format text

Heading tags are not just about font size, Google uses them to determine what text is most important in a document.  If H1s are most important followed by H2s, H3s, H4s, all the way down to H6s, then it would only make sense that you ought to only have one H1 on a single page.  Think about it, you can't tell Google you have two things that are MOST important.  A superlative means you can only have one!  Your H1 tag is generally the title or tagline of your site and this tag is usually built into the template of your real estate blog.  So, you should never use an H1 in your posts.

Read more »



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Posted on January 31, 2008 21:55:12 by Blog Author admin
Blog Categories Posted in SEO
 
Blog Comments 5 comments »

RSS Pieces wishes you a Merry Christmas

What are you doing reading a blog on Christmas? Truly, you are blog addicted! Step away from the blog and enjoy those great gifts and be thankful for all you have. All of us at RSS Pieces wish you a merry Christmas filled with joy and laughter. May all your real estate blog dreams come true.

Merry Christmas

Merry Christmas from our staff to yours,

Scott, John, Mary, Mike, Brian, Jessica, Jeremy, Little John, Jay, Whayne, Wray, Chrysan and Todd



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Posted on December 24, 2007 09:11:57 by Blog Author admin
 
Blog Comments 4 comments »

BLOG services & pricing

Real Estate Blog

Pricing

Setup: $1499.99
Monthly Fee: $99.99

Description
A professionally designed blog site will be developed and posted to the RSS Pieces Server as an extension of or replacement to an agency's or realtor's existing website. This blog site is intended to drive traffic and increase sales and internet visibility.

The real estate blog site includes:

Customized professional design

Unlimited content pages

Unlimited email address

Multiple agent listing, bio, email and contact support

Content Management System

Unlimited MLS/IDX searches and listing pages with 1 Park Place (additional fees apply)

Automated search engine optimization of content and listings

Podcast/Vcast and Virtual Tour generation, publishing and hosting

Zillow API integration

Yahoo! Maps integration

Yahoo! Neighborhood integration

Mortgage calculators

Local news and weather feeds

Local attraction interactive mashup

Competitive Market Analysis lead generation form

E mail marketing

RSS syndication

Social networking and bookmarking marketing

Detailed traffic and web statistics

Online help center, forum and live support staff

Free periodic system updates and additional features

Amazon affiliate shop integration

AdSense integration


Read on to view a detailed feature set

Read more »



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Posted on September 16, 2007 10:16:04 by Blog Author admin
Blog Categories Posted in Services
 
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RSS Pieces Blog Services Agreement

This Agreement describes the Blog specifications for services for Client and the terms and conditions under which Company will provide such services.

Company agrees to create, service, and provide all labor and furnish all parts necessary to maintain the RSS Pieces Blog Services as described in RSS Pieces Blog Services Agreement Form (hereinafter referred to as “RSS Pieces Services”), in proper operating order subject to the following terms and conditions.

1. Term of the Agreement

1.1 This Agreement shall begin on the first of the month following the month in which you sign the RSS Pieces Services Order, (the “Effective Date”) and shall continue on a month-to-month basis until terminated according to the provisions of this Agreement.
1.2 If either party shall neglect or fail to perform any of its obligations under this Agreement, and such failure continues for a period of thirty (30) calendar days after written notice thereof, the other party shall have the right to immediately terminate this Agreement. In the case of such default by Client, Company may elect to suspend temporarily any or all of its obligations under this agreement.
1.3 The Company may, at its option, immediately terminate this Agreement, or temporarily suspend all of its responsibilities stated in this Agreement, for payment delinquency in any amount in excess of thirty (30) calendar days.

2. Software and Charges

All software to be included under this Agreement, along with the charge for this Agreement, is described in Attachment A.

3. Professional Services and Support

3.1 Professional Services and Support are provided by the Company during Company's normal business hours and at the Company’s location.

4.0 Charges / Payment

4.1 Monthly Service Charges for this Agreement shall be reflected on a monthly notification of payment. Setup and monthly Charges for the first month of the term of this Agreement (plus any pro rata portion) shall be due upon signing the RSS Pieces Services Agreement form, with all subsequent payments due in advance on the first day of each subsequent month during the term of this Agreement.

5. Exclusions

The Company shall not be obligated to provide the Services required by this Agreement:
5.1 if the Service has been modified or repaired by anyone other than Company unless so directed by Company; or
5.2 if necessitated to comply with changes in the regulations of any governmental body or agency.

6. Satisfaction with Performance

If at any time Client is dissatisfied with the performance of Company staff working on a Client project, Client shall immediately report its dissatisfaction to Company in writing.

7. Change of Scope

At any time during the term of this Agreement, should Client desire Company to provide any additional services in the form of a modification of or a change to the RSS Pieces Services, Company and Client shall comply with the following:

Submission of Request. Client shall submit to Company in writing all requests by Client for any such additional services that alter, amend, enhance, add to, or delete from the RSS Pieces Services and/or time and/or place of performance (hereinafter referred to as "Modification/Change Request" or "Request").

Acknowledgment Procedure. Company will evaluate such Modification/Change Request at no additional charge to Client as soon as possible but not later than five (5) working days following Company's receipt of the Request. Company's written response shall include the impact, if any, on the completion date and the change in costs, if any. Company in its sole discretion may refuse to accept the Modification/Change Request. Should Client elect to authorize such Request, Client will, as soon as possible but not later than five (5) working days, authorize Company to perform the requested Modification/Change Request by returning a duly authorized copy of the Request to Company.

Performance. Upon such authorization by Client of the Modification/Change Request, Company will commence performance in accordance with such Request. Company shall not be obligated to perform any additional services in advance of written authorization from Client.

Binding Agreement. For the purposes of this Agreement, each Modification/Change Request duly authorized in writing by Client and agreed to by Company shall be deemed incorporated into and part of this Agreement and each such Request shall constitute a formal amendment to this Agreement adjusting fees and completion date as finally agreed upon for each authorized Modification/Change Request. In no event shall the RSS Pieces Services be deemed altered, amended, enhanced, or otherwise modified except through written authorization by Client of a Modification/Change Request and acceptance by Company, all in accordance with this Section

8. Non-Exclusive Agreement; Confidentiality

8.1 Non-Exclusivity. Company shall retain the right to perform work of any kind for others during the term of this Agreement.
8.2 Confidentiality. Each party agrees to afford the other party's Proprietary Information the same degree of protection against unauthorized use or disclosure as each party normally provides for its own proprietary information (which protection shall not in any case be less than reasonable), provided that each party's obligations hereunder shall not apply to information, which (i) is known to the receiving party at the time of disclosure by the disclosing party; (ii) is now or hereafter in the public domain through no fault of the receiving party; (iii) is developed independently by the receiving party; (iv) is generally known or available through third parties without restriction; and (v) is inadvertently disclosed by the receiving party despite the same and reasonable degree of protection against unauthorized use or disclosure which the receiving party normally provides for its own proprietary information. The term "Proprietary Information" shall mean documented information that at the time of its disclosure to the receiving party is identified as Proprietary by an appropriate stamp or legend. To retain its proprietary status, any Proprietary Information disclosed orally must be documented in writing with an appropriate stamp or legend within forty-eight (48) hours of its disclosure.

9. Ownership of Intellectual Property

9.1 All right, title and interest in and to any pre-existing copyrightable works and trademarks of Client shall remain the property of Client, whether or not supplied to Company.
9.2 Client agrees that any and all ideas, concepts, or other intellectual rights and property containing in any way the techniques, knowledge or processes of the Company services or Company products provided under this Agreement and other related Company agreements, whether or not developed by Client, are the exclusive property of Company. Company shall have the sole and exclusive right, title and ownership in and to the said technology. This section 9.2 shall survive any termination of this Agreement.
9.3 Client's interest in and obligations with respect to any software application, tools, programming, materials or data obtained from third-party vendors, regardless of whether obtained with the assistance of Company, shall be determined in accordance with the agreements and policies of such vendors.

10. Indemnification for Client Content

As part of the Professional Services, Company may be requested by Client to include in the Project certain materials or content, including copyrights and trademarks, furnished and provided by Client.
Client agrees to indemnify and hold harmless Company for any claims, losses or damages (including reasonable attorney's fees and costs) for any third party claims that said Client materials (whether or not incorporated into the Project or used by Company) infringed upon the copyrights, trademarks, trade dress, publicity rights, privacy rights and other rights of others or are in violation of law.

11. Force Majeure

Company shall not be liable to Client for any failure or delay caused by events beyond Company's control, including, without limitation, Client's failure to furnish necessary information; sabotage; failure or delays in transportation or communication; failures or substitutions of equipment; labor disputes; accidents; shortages of labor, fuel, raw materials or equipment; or technical failures.

12. Termination

12.1 Either party may terminate this Agreement on a month-to-month basis, with or without cause, upon thirty (30) days prior written notice.
12.3 The termination of this Agreement shall not prejudice the rights and obligations of the parties, which had accrued prior to such termination.
12.4 Sections 8, 9, 10, 11, 12, and 13 shall survive termination of this agreement.

Severability; Waiver. If any provision of this Agreement is held to be invalid or unenforceable for any reason, the remaining provisions will continue in full force without being impaired or invalidated in any way. The parties agree to replace any invalid provision with a valid provision, which most closely approximates the intent and economic effect of the invalid provision. The waiver by either party of a breach of any provision of this Agreement will not operate or be interpreted as a waiver of any other or subsequent breach.

Headings. Headings used in this Agreement are for reference purposes only and in no way define, limit, construe or describe the scope or extent of such section or in any way affect this Agreement.

Successors & Assigns. Except as provided herein, this Agreement may not be assigned or otherwise transferred without the prior written consent of the non-transferring party. In the case of any assignment or transfer which may be permitted under this Agreement, this Agreement or the relevant provisions thereof shall be binding upon, and inure to the benefit of, the successors, executors, heirs, representatives, administrators and assigns of the parties hereto. Notwithstanding any provisions in this Agreement to the contrary, the parties consent and agree that all rights, duties and obligations of this Agreement shall be fully transferable in connection with a Company acquisition or merger, or in connection with the sale of all or substantially all Company assets.

Independent Contractors. The parties to this Agreement are independent contractors, and no agency, partnership, joint venture or employee employer relationship is intended or created by this Agreement. Neither party shall have the power to obligate or bind the other party. Personnel supplied by Company shall work exclusively for Company and shall not, for any purpose, be considered employees or agents of Client. Company assumes full responsibility for the acts of such personnel while performing services hereunder and shall be solely responsible for their supervision, direction and control, compensation, benefits and taxes.

LIMITATION OF LIABILITY
. NEITHER PARTY WILL BE LIABLE UNDER ANY SECTION OR SUBJECT MATTER OF THIS AGREEMENT OR UNDER ANY CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY (I) INCIDENTAL OR CONSEQUENTIAL DAMAGES OR (II) COST OF PROCUREMENT OF SUBSTITUTE SERVICES.

WARRANTIES
. Client represents and warrants to Company that (i) it has the right to enter into this Agreement and perform its obligations hereunder in the manner contemplated by this Agreement, and (ii) this Agreement shall not conflict with any other agreement entered into by it. EXCEPT FOR THE FOREGOING WARRANTIES, AND TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW, BOTH PARTIES DISCLAIM ALL REPRESENTATIONS AND WARRANTIES, EXPRESS AND IMPLIED, CONCERNING OR RELATED TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND ANY STATUTORY WARRANTIES OF NON-INFRINGEMENT. IN ADDITION, COMPANY MAKES NO REPRESENTATION THAT THE OPERATION OF THE PRODUCTS WILL BE UNINTERRUPTED OR ERROR FREE, AND COMPANY WILL NOT BE LIABLE FOR THE CONSEQUENCES OF ANY INTERRUPTIONS OR ERRORS.

Notice. Any notices required or permitted hereunder shall be given to the appropriate party at the address specified below or at such other address as the party shall specify in writing. Such notice shall be deemed given: upon personal delivery; if sent by telephone facsimile, upon confirmation of receipt; if sent by electronic mail, upon confirmation of receipt; or if sent by certified or registered mail, postage prepaid, five (5) days after the date of mailing.

Counterparts
. This Agreement may be executed in one or more counterparts, each of which shall be deemed an original and all of which shall be taken together and deemed to be one instrument.

Entire Agreement. This Agreement, including any exhibits attached hereto, sets forth the entire understanding and agreement of the parties and supersedes any and all oral or written agreements or understandings between the parties as to the subject matter of this Agreement. It may be changed only by a writing signed by both parties. Neither party is relying upon any warranties, representations, assurances or inducements not expressly set forth herein.

RSS Pieces, Inc. reserves the right to change or update this license agreement with 30 days notice.



Default avatar

Posted on August 10, 2007 06:48:14 by Blog Author admin
Blog Categories Posted in Sign Up
 
 
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