Shock and Awe Marketing Tutorials in Plain English

This is the deal. I am calling out my friend, Vickie Townes. I gotta love her because RSS Pieces was born out of our desire to put together a real estate website her. That being said, Vickie IS the WORST blogger on earth (and she actually prides herself on that title!). I tell people all the time that if Vickie blogs once every 4 months, we have to show up on her doorstep with clowns and a bounce house to throw her a party. So, why am I calling out dear, sweet Vickie? Its simple, I want to show you how a few RSS feeds from her MLS keep her blog alive, thriving and generating leads against all conceivable odds.

Over the past two years, I have tried everything to shame Vickie into blogging, but, truth be told, she was already a successful Realtor when we launched her blog, so she simply does not have the time to blog. Therefore, when we developed the RSS integration code for 1ParkPlace, Vickies site was the perfect crash test dummy. I mean she never used it! So, I threw up two RSS feeds, one for homes for sale in Cape Coral and one for condos for sale in Cape Coral and viola, 20 minutes later, Vickie had her first lead through 1ParkPlace. On the flip side of that, a Realtor that blogs daily, Greg Neuman is generating 100+ more real estate leads per month just from just his RSS feeds.

Read also: How to generate leads from your real estate blog: we have proof

Why do we work with 1ParkPlace as our real estate lead generator?

When it came to choosing which lead generator we wanted to work with, we evaluated them on two primary factors:

1. Does the search feature offer a map based search interface and the ability to drill down into neighborhoods

2. Will it allow us to pull custom searches in RSS format so we can have automatically updated indexable content on the blog page

One system stood heads and shoulders above the rest, 1ParkPlace. It is the lead generator of champions which not only offers the features we were looking for but also offers lead incubation services like drip email campaigns. So, in our relationship with 1ParkPlace, we have jointly developed a simple and automated system for integrating RSS feeds from MLS on blog pages. The result is: Google LOVES these pages! When I say LOVES, I mean it hearts and kisses these frequently updated, keyword rich pages. These pages account for almost 50% of all search traffic to sites that use them. And have proven to drive upwards of 150 quality leads per month for some sites.

FYI: IF YOU WANT 1PARKPLACE RSS FEEDS ON YOUR BLOG, YOU CONTACT 1PARKPLACE DIRECTLY AT 888.425.2300

What does an RSS MLS feed look like on a Real Estate Blog?

Check out Greg Nuemans RSS Feeds. He set one up for every condo complex he sells in, here are a couple:

Treo Condos for Sale

Gaslamp City Square Condos for Sale

While you can format these to look better - they are really just for search engine eyes and a gateway for readers to find your blog. Notice how under every listing there is a link back to the blog owners lead generation service. So, these pages are not just great search engine fodder but they are great conversion pages that can generate upwards of 150 leads per month.

How Well Do the RSS feeds Show Up In the SERPs?

See how well the San Diego Condo Blog indexes for the condo complexes Greg Neuman sells:

· Note: depending on the datacenter you hit, SERPs could be off by up to 2 positions.

How many searches do the rss feeds get each day?

Just check out Greg Neumans blogs back end. This is a small sampling of searches performed that resulted in reaching his Downtown San Diego Condos site. Searches that resulted in hitting an RSS feed are hilighted in yellow. Of these 20 searches, a full 7 were for the RSS feed pages.

How many real estate leads do the feeds generate each month?

This blog generates between 1-5 leads per day. OK, OK, I will correct that statement. This is Laurie Mannys Lead Gen below and she just hit #1 and #2 in Google for Long Beach Real Estate and today alone generated 30+ leads. This is a screen capture of her site at the end of her day after she worked most of the leads. ANd to think, I was impressed with the 5 leads per day number. So, while her traffic increased by 50% today, she increased her transactions by more than 600%. Guess SEO does matter - being #1 in Google pays!

Check out the real estate leads generated below:

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