Shock and Awe Marketing Tutorials in Plain English

Ever wonder how you generate leads from your real estate blog or your website for that matter? Well, it aint rocket science, its simple strategy involving quality blog design that leads visitors right to your most useful content, tools and lead generators coupled with quality content that will interest search engines and provide useful information to consumers. 

Read also: Generate 100+ more quality leads from your real estate blog next month

What can you reasonably expect in terms of lead generation from your real estate blog?

Laurie Mannys 5 month old blog, www.longbeachrealestatehome.com,  generates qualified leads daily. Why? Because she writes content people want to read, SEOs content so it is easily found by search engines, sits at the top of search engines for all her major keywords and uses tools that not only capture leads effectively but are useful to real estate consumers. Lauries average daily lead generation from her blog is between 1-5 leads per day. Why? Because she uses the proper lead capture tools and makes them easy to find from every page of her blog.

Lead generation on your real estate blog or website takes a multi-pronged approach:

1. Design your real estate blog so your most interesting content and useful lead generator tools are easy to find from every page of your blog, like in a top menu or side column towards the top.

• Place Lead Generators in Easy to Find Locations: Always start with a solid layout that directs visitors to your lead generators and includes the following:
• Your phone number and/or address on each page of your site
• An easy to find contact form
• An easy to find lead generating CMA and Property Search tool

See Lauries lead generating Contact Form, CMA and Property Search tools. (Notice that those tools are easy to find from any page within the site.)

1. SEO all your blog titles and content so each post is easy to find on the major search engines: You want to be able to drive quality new traffic from people searching for real estate in your farm areas. 

• Use descriptive blog titles laced with your keywords
• Use your keywords at least 3 times in each post

Read also: How to write great real estate blog titles

1. Quality Content to build trust with search engines and visitors

• Write keyword rich content that search engines can latch onto
• Write emotionally engaging content that readers can get into
• End with a call to action that directs the reader to fill out your lead capture forms, calls you or subscribe to your blog

Read also: How to write a real estate blog that generates leads

Read also: Recipe for a successful real estate blog

• Your blog needs more than a contact form to attract leads (see a quality contact form)
• Buyers need a registration for listing searches (see a lead generating listing search)
• Sellers need a registration for comparative analysis or appraisals (see a lead generating CMA form)

Not only do these tools help you generate leads, but they can help you qualify leads as they come in. The tool we recommend most, 1ParkPlace. Nothing beats it and if you want it on a blog, you need to have an RSS Pieces blog.  The quality of leads generated by this tool averages around 82% according to 1ParkPlace and Laurie Manny reports to have generated 33 quality leads that she was able to follow up on in a the month of July.

Want to meet me in person to learn how blogging can start generating leads for your business? 

See me at Inman Bloggers Connect on August 1, 2007 in San Francisco. I will be speaking on the

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