Shock and Awe Marketing Tutorials in Plain English

OK, most of you know who @Nik_Nik is and are wonderfully familiar with her birthday messages. Well, since ‘ birthday is today, May 17, I wanted to start a special birthday meme for her something that incorporates her favorite things dance, birthday, parties and social media! So, this is how it works using your Twitter and Facebook accounts you can n May 17,2009.If you are unfamiliar with Nicole’s work, check it out below.

1. Shoot a facebook video wishing the illustrious Nicole a very happy B-day. Ideally there should be some form of dance involved in this video.
2. Send a message to @Nik_Nik on Twitter with the hashtag #Nik_Nik (so we can easily view all the warm wish at www.hashtag.org. The Tweet should include a link to your Facebook Video. Therefore your tweet with the link should begin like this: @Nik_Nik #Nik_Nik
3. Invite 5 other friends that may know @Nik_Nik to join the party! I have actually asked everyone in my Facebook friends list to do this, so we will see where that goes. If you are offended by this, because you don’t know Nicole - Consider this one of the few times I will ever spam you - but see, that’s how much I care - I will spam for friends!

So, for those of you selfish enough to ask, “whats in it for me?” Here’s the side effect not only do we all get to tell the amazing @Nik_Nik how we appreciate her but we now can all connect with each other through the power of social media to build new relationships with each other through our common interest, Nicole Nicolay (AKA, the woman that makes @cyberhomes dance like a mo-fo). I swear, this woman has inspired me to raise the bar on my boy toy requirements and one day find a man I, too, can make dance like a monkey and bring me Starbucks at my beck and call.

And here is my video meme right back at da Twitter Queen herself! (sacriliciousmarketing.com, netamorfasis.com, askthehotchic.com and beatmetv.com)

Here is Shaun McLane’s Video for NikNik (listropolis.com, Lakenonapools.com, yourpooltube.com)

Happy Birthday @nik_nik! from Shaun McLane on Vimeo.

On March 31, 2009, I had the distinct pleasure of  interviewing Cash Machine for Life bestselling author, Loral Langemeier. We delved deep into her new book and into her personal insights on the current economic crisis. It was fascinating to hear her take on the market and how she is personally and professional capitalizing on this downturn to make millions for herself and those that work with her through her coaching programs.  This interview is particularly applicable to real estate agents and brokers affected by the shifting market conditions and Loral graciously gave finance and success tips directed at agents.  As a power player in the real estate market, she encourages agents to turn their passion into an income source and is even spearheading the Buy Back America program, a real estate fund aimed at purchasing American properties. listen to the full podcast below.

On March 31, 2009 at 5:30 P.M. EST, Mary McKnight will be interviewing Ms. Loral Langemeir, reknowned author of Cash Machine for Life and the “Money Makeover Expert” on The Dr. Phil Show. And what will I be asking Loral? Why, how does the average person not just survive but thrive in this economy. I’m going to get the answers to how you can grow your personal wealth and create a consistent recurring income source in as little as 30 days.

Do you have questions you’d like to ask Loral? Then, simply shoot me an email asking your questions and i will include them in my interview.

Interview Date:

March 31, 2009
5:30 P.M. EST

Ten Tried and True Ways a Nobody Can Become Famous Via the Internet

Ever want to be famous?  We all secretly harbor delusions of gandeur, but luckily, the Internet has provided even the least likely celebrity candidate the ability to blog, film, podcast, tweet, blip, digg their way to pseudo-stardom.  So, if you want to be famous, take a page from one of the following totally ordinary people that are legends in your living room because of the big bad "inter-web."

(I've noticed something most of the following have in common... sex.  Maslow's Heirarchy of Needs anyone?  I'm thinking if you stay down at the bottom of this pyramid, you just might be successful on the Internet.)

1.       Chronicle your sex life and you just might get a book deal

a.       Tucker Max

If you are easily offended, don't go to this site, if not... please, go and enjoy the fruits of Tucker Max's debauched lifestyle which he so willing chronicles.  This is simply the most disgusting and grossly entertaining site on the Internet.  So entertaining, I had to buy and read the book, twice.  This guy is a pseudo Ivy League (Duke simply does not play in our League, but it is still a decent little education) educated lawyer that basically blogs about his drunken sexual exploits in the most hilariously despicable stories you will ever read.  He is the modern day Marquis De Sade with a pickled liver and insufferably sacrelicious ego.

My favorite post: The Famous "Sushi Pants" Story although The Absinthe Donuts Story comes in a close second.

The Book: I Hope They Serve Beer In Hell or you can get the autographed copy (however, having read the book and the blog and having seen CSI and learned about "transfer" I might not recommend it unless you have a black light and luminal.)

b.      Washingtoniene - Jessica Cutler

In 2004 while a staff assistant for Senator Michael DeWine, Cutler published a short-lived blog called Washingtonienne describing her life in Washington, D.C. which included graphic details of her sex life which eventually led to huge sex scandal (because she is an idiot that was chronicling her hooker job with politicians online and simultaneously pissing off the only friend she had that knew both about the hookering and the blog) and a spread in Playboy.

Archive of the blog that took Washington by storm: Washingtonienne

The Book:  Washingtonienn, The

The most damning piece of puerile, ridiculously whorish thing in her blog....

Cutler identified her lovers by their initials: "F = married man who pays me for sex. Chief of staff at one of the gov agencies, appointed by Bush."; "W = a sugar daddy who wants nothing but anal. Keep trying to end it with him, but the money is too good"; "RS = my new office BF with whom I am embroiled in an office sex scandal. The current favorite."

At the end of the list, she added: "Shit. I am fucking six guys. Ewwww." 

Her identity was revealed by the blog "Wonkette" in May 2004, which resulted in a scandal on Capitol Hill.

2.       Be a Geek and talk about totally geeky things in a condescending or negative way, even criticize your own employer, you just might get a book deal out of it.

a.       Robert Scoble

Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his popular blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. He is married to Maryam Ghaemmaghami Scoble. He has two sons, Patrick, from a previous marriage, and Milan. He currently works for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.

Basically Scoble was a total dick while at Microsoft often criticizing his own employer and praising its competitors (such as Apple Computer and Google). He was unusual in the level of access he offered to his users, which included publishing his cell phone number on his blog and urging people to contact him directly with issues, as well as accepting comments on his blog. His support for Microsoft in his blog, however, drew controversy and in February 2005, he became the first person to earn the newly coined moniker of "spokesblogger."

The Book: Naked Conversations: How Blogs are Changing the Way Businesses Talk With Customers

b.      Tech Crunch - Michael Arrington

J. Michael Arrington is a serial entrepreneur and the maintainer of TechCrunch, a blog covering the Silicon Valley technology start-up communities and the wider technology field in USA and elsewhere. Magazines such as Wired and Forbes have named Arrington one of the most powerful people on the internet.  In 2008, he was selected by TIME Magazine as one of the most influential people in the world.

3.       Be the first person on a social network and whore yourself out to everyone by saying you might be bi-sexual and you might get an VH-1 reality show

a.       Tila Tequilla

A breakout my space unsigned music star Tila's page has netted 31.5 million hits, has her own clothing line, a cell phone endorsement, and she has appeared on the cover of Stuff Magazine as well as Maxim.  And she even got an MTV show out of it.  Tila was basically one of the first members of MySpace and actually helped it grow its use and membership in the early days.

She is known for her appearances in Stuff, Maxim, Time, Penthouse, her role as host of the Fuse TV show Pants-Off Dance-Off and her position as the most popular artist on MySpace (according to page views) as of April 2006.  Eventually landing her a reality TV show where she explores her bi-sexuality in A Shot at Love with Tila Tequila and A Shot at Love II with Tila Tequila.

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Ever wonder what Tim O'keef of Spider Jucie thinks about me, Black at SEO, SEO and well, technolgy in general?  This is... besides the comment where David Gibbons said  my advice would "Google would break" my favorite comment ever from one my favorite other REnet bloggers and literally the first REnet blogger I ever read (bet you didn't know that, Tim, did ya?).

In response to: Is Mary McKnight a Black Hat SEO? Comment from: : Tim O'Keef

Mary-

One thing  I love about SEO & the net is that we the SEO'ers have created our own labels. Of course Google has helped us all to create a vocabulary that serves their purpose. The reality is that white, grey , black are made up words that in the end are meaningless. Create enough sites of white, grey and black matter and one realizes that these three words are not very useful.

I think most start off delusional in their first SEO efforts. They want to do Google right, as if that would make Google like them. The only thing Google is motivated the most by is in that right column of the results. That's what G likes.  Other than that, one's "white hat" effort might dissapoint. The best comparision that I can think of is the green horned salesperson's notion of "professionalism". Traditionally short hair, a suit, Proper English. etc. Naive.

Try a one size fits all sales approach and you will find a broke salesperson.You fit to the prospect and give the prospect what she wants. The sales vet also know that the prospect rarely reveals what they truely want. A conversation with a Jersey guy is much diferrent than with the Bible belt woman. I have been known to drop a few f bombs with a crass but loveable Jersey clients. This would certainly repel others in say the Bible belt. I learned this early in my sales career when I showed up  in a suit on a Sunday at a clients house right after Church. He was ready to go out yachtingA. My professionalism was killling his vibe! (Hey its LA). He told me to loosen up. My "professionalism" was hurting my rapport with my client.

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